At the beginning of this year the automotive world congress met in Detroit Michigan with over 1000 delegates in attendance. Jan. 10-12th top executives from major vehicle manufacturers, finance companies, and essentially every facet of the automotive industry discussed plans for the revitalization and growth of the market.
Some delegates spoke with great optimism about present conditions, while others talked about their fantastic new approach and plans to grow business regardless of conditions. All parties involved were incredibly enthusiastic about the coming year.
Bob Carter, Group VP and General Manager of Toyota listed the reasons they feel economic conditions are exceedingly favorable this year, in comparison to the recent past. Mr. Carter prefaced this reasoning with the bold announcement that Toyota would be introducing “one new or updated car every 19 days on average this year.
Toyota representatives expressed strongly the anticipation of a banner year for them. In Toyota’s history they have never had such aggressive product release strategies. Carter also added that “…the industry expects to add 150,000 new jobs over the next 4 years”.
Audi on the other hand, is taking new advertising tactics expressing massive interest in social media statistics. Scott Keogh, chief marketing officer of Audi America’s entire presentation was saturated with great Facebook, Twitter, and other social media objectives.
If you’re interested in finding out more the link below includes full coverage of the entire event.
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