Fiat Returns to the U.S.

June 18th, 2012
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Fiat 500 Abarth

Fiat has made it’s official return to the U.S. market with the Fiat 500 Abarth. The Abarth certainly didn’t cross the seas alone. Fiat is offering up an entire family of 500s. Starting as low as $15.5k with the Fiat 500 POP, and upwards of $22.5k with the Fiat 500c Lounge.

The Chicago Tribune dubbed the new Fiat Abarth a “fun and thrifty commuter”. All of this exciting news however is being dragged to a halt. Unfortunately, the 2012 Fiat 500 Abarth is officially sold out for the duration of the year.

While there may be some dealers that still have the car available, they have only built 3,000 for United States distribution and Chrysler has announced they will not be manufacturing more until the 2013 model.

Evidently, the sales boom was not anticipated, as Fiat rose 432% in the United States this year. The Chrysler factory set up to produce the vehicles, located in Mexico, could only churn out the 3,000 vehicles total.

Too many orders, not enough vehicles? Sounds like a good problem for Chrysler to have. The question is, will this boom in Fiat demand continue into 2013?

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