Owning a vehicle can come as a big expense, from buying the vehicle, maintaining the vehicle, the unexpected accidents or mechanical problems, to fueling it and insuring it. The cost of annual car insurance alone is $1,566. Now, what would you do if you were offered free insurance for a year, a savings of thousands of dollars?
General Motors is offering an incentivized program to drivers who purchase a new vehicle, 2010, 2011, or 2012 models in the states of Oregon and Washington. The program states it will offer free insurance coverage for one year by MetLife Auto & Home. The insurance will cover liability and physical damage coverage, capped at $100,000 per person, and up to $300,000 per occurrence. Combining insurance coverage and a new vehicle purchase adds a level of value to the deal, not only does the drivers save on insurance but they are receiving highly respectable insurance coverage.
General Motors anticipates a growth in car sales due to the new incentivized program and if the program goes well they may be willing to expand the offer in other regions.
This insurance and vehicle purchase incentive is relatively unique and new to drivers but its face value is a extraordinarily catchy and if the campaign comes with success, many other insurance carriers and dealerships may follow a similar strategy.
Any offer to make the car buying and operating process simplifier is going to be a success to consumers. As American lives get busy, people want simple and easy. Other mergers that have been a success in the past are products such as OnStar and XM Radio. These systems are installed and equipped in new vehicles, many with a free service for a period of time. Making products more easily accessible may be the key to selling products and offering insurance on new vehicles may operate in the same fashion.
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