Pandora Standard In New Buicks

October 24th, 2011
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2012 Buick Lacrosse

Pandora Radio is an automated music recommendation service that plays musical selections similar to songs entered by a user. It is a personalized internet radio service that helps you find new music based on your old or current favorites, you create your own station and it’s Music Genome Project does a comprehensive analysis of music to help choose songs according to your playlist.

Now, American car maker, Buick, is catching up to the technology game and offering their customers Pandora’s Internet radio experience as a new standard feature in their 2012 line and some 2012 models.

Pandora will be accessed through Buick’s IntelliLink, which is the car’s “infotainment” system. Drivers will be able to connect the touchscreen device to their smartphones through Bluetooth or USB; unfortunately they will have to rely on their carrier’s wireless network.

“Fleet-wide integration of Pandora is one of the most expedient ways to expand Pandora listening in cars and we’re delighted that Buick is rapidly making personalized radio an option for their drivers,” said Pandora executive vice president of business and corporate development Jessica Steel in a statement released by the company.

The partnership is one of extreme value, Pandora Radio will be exposed to a mainstream audience and Buick can now offer the general public a great product. It will make a huge difference to commuters and those drivers that take long car rides, they will be very excited to have the option of Internet Radio.

Drivers can look for Pandora to make a debut in the 2012 Verano, Regal and LaCrosse models, and by 2013 all Buick models will have the Internet Radio feature.

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