Shift in consumer trends. More going online for insurance quotes

June 10th, 2011
Screen shot 2011-06-10 at 1.57.30 PM

Drivers are shifting the way they search for auto insurance by comparing rates online with the simple to use forms and multiple quotes in minutes.

According to an American insurance shopping study released by J.D. Power and Associates, shoppers are becoming increasingly more interested and likely to shop for insurance rates online. This increase in online insurance shopping is a first-time trend for the auto insurance industry. Traditionally, shoppers compare insurance rates by phoning various providers or choose insurance based on friends and family’s trends.

The shift in insurance trends shows first-time buyers are beginning their insurance buying process by comparing rates of premiums online before phoning in the individual companies. According to the study, 54 percent of consumers in America search for insurance rates online, a steady increase over the last five years.

Not only are consumers checking out insurance premiums online from their prior insurance providers but also they are comparing various name brands for rates. Those shopping for insurance online, 33 percent of them in 2011 compared multiple insurers.

With the ability to comparatively shop online through leading websites such as, consumers prove to show an increasing rate of satisfaction with their insurance premiums. Giving the consumer the ability to search and compare for various prices online, puts the control back into the hands of the consumer and allows them to choose what works best for them. is a diverse online resource available for searching for insurance rates, a new vehicle or automotive related information. With its secure and easy to use form, you can quickly compare top-rated insurance carriers and local dealerships prices in minutes. To see how much you could be saving visit

Other posts that may interest you
forbes palm beach post yahoo! npib yef