Winn Dixie Helps Customers Save On Gas

August 17th, 2011
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A road sign that reads: "Reward Just Ahead"

Winn-Dixie Stores Inc. has announced that customers using the new Winn-Dixie Customer Reward Card (CRC) at any of the grocer’s 95 stores in the Florida and Georgia areas, can receive significant fuel discounts at participating Shell stations.

These savings are a part of Winn-Dixie’s fuelperks! Rewards Program, which has already helped save $21 million for Winn-Dixie customers in Louisiana and Florida areas

This fuelperks! development is part of the grocer’s ongoing partnership with Excentus Corp., the provider of fuelperks! Rewards program a retail marketing coalition specializing in fuel-based reward programs using fuel as the ultimate consumer reward.

“We are thrilled to bring this new savings opportunity to our guests here in the Tampa Bay, North Central Florida and West Central Georgia areas and look forward to expanding it soon into Central Florida, especially with gas prices back on the rise.” Said Dan Lafever, Winn-Dixie’s regional vice president

So, how does the program work?

For Every:

$50 purchase = 5 cents per gallon discount

$100 purchase = 10 cents per gallon discount

And so on, the fuel is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Fuelperks! are also stackable, so the more shoppers spend, the more fuelperks! credits they earn.

Shoppers do not have to spend $50 in one transaction; each time the $50 threshold is met they earn another 5 cents per gallon discount on gasoline.

In addition to your regular purchase, there will be tons of bonus items that customers can purchase to earn more fuelperks!. You can purchase a single bonus item and earn 5 cents per gallon discount or purchase 10 items and receive 50 cents per gallon discount.

As part of the program, a new card is required in order to earn and redeem fuelperks! at participating Shell stations. The Winn-Dixie CRC has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card.

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